Online advertising is way more than just paid search, with a multitude of options available for advertisers reach a target audience. Eugene Lomize, Head of Advertising Technology at Yandex, explains where he thinks opportunities lie and which features are under-utilised but offer real potential. He also shares insights into what drives development at Yandex, how it’s technology allows marketers to experiment and why there is still always a need for human intervention in all campaigns.
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To the Russian online marketers, Evgeny Lomize doesn’t need an introduction. Having been in charge of developing the Yandex advertising technologies for almost two decades he is a thought leader in the digital marketing field.