How To Handle Content Localisation at Scale

Syd Carter talks to us about how to handle the localisation of global marketing strategies.

Making International, Local.

One of the biggest headaches for international marketers is scaling content across markets. Syd Carter, Director of International Content at Allrecipes explains how it manages content creation across multiple languages and factors that should be considered in content strategies, including balancing global trends with local needs, outsourcing versus in-house teams and how SEO fits into the process.

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