How To Handle Content Localisation at Scale

Syd Carter talks to us about how to handle the localisation of global marketing strategies.

Making International, Local.

One of the biggest headaches for international marketers is scaling content across markets. Syd Carter, Director of International Content at Allrecipes explains how it manages content creation across multiple languages and factors that should be considered in content strategies, including balancing global trends with local needs, outsourcing versus in-house teams and how SEO fits into the process.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit