How To Handle Content Localisation at Scale

Syd Carter talks to us about how to handle the localisation of global marketing strategies.

Making International, Local.

One of the biggest headaches for international marketers is scaling content across markets. Syd Carter, Director of International Content at Allrecipes explains how it manages content creation across multiple languages and factors that should be considered in content strategies, including balancing global trends with local needs, outsourcing versus in-house teams and how SEO fits into the process.

See how to turn your international efforts into a local strategy

Webcertain.TV speaks to experts in every digital marketing domain. See how experts in marketing make their content local, whilst keeping the company global.
Select Country

Individual BASIC

Free

eLearning,eLearning Course,Quizzes
2 per month
Catch Up TV,Video Briefings
Not Available
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe