How To Handle Content Localisation at Scale

Syd Carter talks to us about how to handle the localisation of global marketing strategies.

Making International, Local.

One of the biggest headaches for international marketers is scaling content across markets. Syd Carter, Director of International Content at Allrecipes explains how it manages content creation across multiple languages and factors that should be considered in content strategies, including balancing global trends with local needs, outsourcing versus in-house teams and how SEO fits into the process.

See how to turn your international efforts into a local strategy

Webcertain.TV speaks to experts in every digital marketing domain. See how experts in marketing make their content local, whilst keeping the company global.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Webcertain Events,Tools
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe