How To Effectively Localise Social Media Content

Localising social media to best target users around the world.

Localising On social Media

Social media is all about engagement and conversation, meaning that any content you post needs to be timely, relevant and appealing to the audience. Therefore, simply replicating social media content across multiple countries and languages is a strategy doomed to fail. Jens Kuhn and Felipe Torres discuss the dangers of social translation and provide tips on developing an effective global social presence. 

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