With so much competition for attention online, it's vital that brands understand what interests and excites their target audience and develop content and campaigns to suit. John Gallery, Director at Great Potential, uses the World of James Herriot attraction as a case study to talk about how to tap into to audience passion points, create imaginative and innovative campaigns and why less can be more in digital.
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John Gallery has many years of experience behind him. Before working as Marketing Consultant for the World of James Herriot, in 2005 John founded LateMeetings.com, the first business of its kind.
