Trust is an important part of any relationship, including the one between a brand and its customers. As your website is often the first place a potential customer will come into contact with your brand, it is vital that their on-site experience inspires confidence and trust. When you're targeting multiple markets, ensuring that you appear relevant to that local market is fundamental to success – and that means going beyond just translating your copy. Anne-Claire, an international digital marketing Account Manager, explains all these important “trust anchors” and the impact they have on global performance.
