Thought leadership can be a powerful tool for a business, however achieving thought leadership status requires time, knowledge and effort. Loren McDonald joins us to talk about the difference between thought leadership and content marketing, the importance of differentiation from the competition and the added value a thought leader brings to an audience. He also discusses how to build a robust and scalable programme, as well as how thought leadership content can be used to support content marketing efforts throughout the business.
Loren McDonald is a Marketing Evangelist at IBM Marketing Cloud. He has over 30 years of experience building awareness, brands, leads and revenue through thought leadership programs.