Manuel da Costa from Effective Experiments joins us to discuss the importance of building optimisation cultures within a business. He goes over the reasons why this culture should be built into more than just a single team, and how a company can make this happen. Manuel also touches on why people at the top of the company need to be involved and bought-in to driving change.
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Manuel da Costa is the founder of Effective Experiments, and has worked as a CRO specialist, and in the world of CRO for five years.