How Ecommerce Businesses Should Utilise Blogging

We discuss why blogging can be an important tool in attracting customers for an ecommerce site...

Successfully running your own blog

Kerstin Pape, Head of Online Marketing at the German retailer Otto, explains how ecommerce businesses should utilise blogging as a content marketing method.

Find out more about:

  • Setting up a blog
  • How to successfully run your own blog

Kerstin Pape is an experienced marketer with over 16 years’ in the industry. Now working for OTTO as the Senior Manager for Performance Marketing, she in charge of the company’s strategy including its social media and blogging campaigns.

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