How Does Data Impact Creative Marketing?

Nuria Serrano talks the relationship between creativity and data...

Balancing creativity and data

Nuria Serrano, from VCCP, joins us to talk about creativity in marketing, and how data should affect how you produce a campaign. Nuria speaks about the importance of finding a balance between data and art, as well as looking into why data can be useful to a company, even when it might first appear that a campaign has failed. 

Find out more about:

  • How to balance art and analytics during the creation of a campaign
  • The impact of data on marketing content

Nuria is currently Head of Planning at VCCP Madrid and Chair of the Account Planning Association Spanish Board. She holds a PhD in Communications and is also part of the academic research in the field of Cognitive Neuroscience applied to advertising. She is an expert in her field, and has worked with huge global brands whilst also speaking at multiple conferences across the globe.

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