Research by Nielsen has revealed how Indians are using the image-based social network Instagram.
Indian Instagram users tend to be affluent, having taken an average of 4 holidays in the last year and around 50% having bought from brands they follow on the social network.
Travel, photography, technology, sports, fashion, music and food were found to be key areas that Indian Instagram users tend to be interested in.
The majority of users reported that they used the social network to discover current food and travel trends, follow celebrities, express themselves and share images with their friends.
Instagram is a popular image-based social network, with approximately 400 million monthly active users, three-quarters of whom are from outside the US.Â
