Encouraging employees to be your brand advocates and promote your business in social channels is becoming an increasingly popular strategy. O2 is one brand which believes in employee advocacy and Social Media Manager Rachel Kneen joins us to explain why it works so well, how to develop a successful process and how to mitigate any risks that it might bring.
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After years working in social media, Rachel Kneen is currently the Social Media Manager at O2. She is part of the brand team working on strategy, creative, content and media. After leading over 200 campaigns including the launches of the iPhone 6 and the Samsung Galaxy range, she can now call her work 'award-winning' after receiving recognition from Facebook and Twitter.