The department store House of Fraser was left red-faced after a social media marketing stunt went wrong. House of Fraser decided to do a campaign called #Emojinal in which it superimposed various emoji onto celebrities' faces and bodies. In one, a photo of Leonardo DiCaprio was doctored to show him blowing a trumpet, whilst in another Kim Kardashian had a peach superimposed onto her buttocks. The campaign, which was quite at odds with House of Fraser's usual serious style, provoked quite a Twitter storm, with users pondering whether the Twitter account had been hacked or whether the person running it was drunk or suffering from a mental breakdown. As it was, the out-of-character tweets were promoting a Valentine's Day offer, with the company later explaining that love sometimes makes a person act differently and “a bit bonkers”.Â
