We're joined by Josephine Pike from BannerConnect who talks to us about how the separation of different media channels is becoming a needless exercise, and why marketers should now be thinking more about audience than platform.
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Now based in the Netherlands, Josephine has worked in my countries across the world including Malaysia, Portugal and her home of the UK. Having worked in sales and accounts since 2004, she moved into working with tech in 2016.
