Harnessing The Horizontalisation Of Media

What on earth is the horizontalisation of media? Josephine Pike is here to explain...

How will different media platform interconnect in the future?

We're joined by Josephine Pike from BannerConnect who talks to us about how the separation of different media channels is becoming a needless exercise, and why marketers should now be thinking more about audience than platform.

Find out more about:

  • What this means for businesses
  • The rise of custom algorithms

Now based in the Netherlands, Josephine has worked in my countries across the world including Malaysia, Portugal and her home of the UK. Having worked in sales and accounts since 2004, she moved into working with tech in 2016.

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