Data released by Global Web Index has shown that half of all internet users across the world visit Amazon at least once a month. According to the report, around 90% of internet users say that they visit an online retail shop on a monthly basis, whilst 80% say that they then go on to buy an item online in the same period. Success for Amazon can be seen in the data from India, where it is reported that 9 out 10 users there are going to the site, in comparison to 8 out of 10 people in the US and the UK. Smartphone adoption is growing in India though, meaning that Amazon will have to invest in the mobile market in order to keep up with local competition.Â
