Google launches video outstream ads

Outstream ads play on the Google video partners network

Google has launched a new video ad format called outstream ads. Outstream ads play on mobile devices outside of YouTube and are charged on a viewable CPM basis. They appear on “Google video partners” – a network of high quality websites and apps which include video ads. Google hopes that the ads will help video advertisers to reach more potential customers and increase brand awareness as people increasingly spend more time on their mobiles. An early test of the ad format with the Hong Kong Tourism board yielded 30% incremental reach, 40% lower costs per completed video view, and a 85% lower CPM. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe