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The new head of Google in Thailand has pledged to bring 1 million small-to-medium sized Thai businesses online by the end of the year.
Small-to-medium sized businesses (SMEs) make up 40% of Thailand’s gross domestic product (GDP), but only around 300,000 SMEs currently have an online presence, making it an area of huge growth potential.
To get more businesses online, Google Thailand has localised 45 of its 55 products, making it easier for Thai business-owners to use them. It has also started promoting its Google My Business and Google advertising services in the country.
Thailand has around 19 million internet users, equivalent to around 29% of the country’s population.