The Latest Insights from International Online Marketing
Google has updated its search results format for travel queries made on a mobile device.
If users search Google for travel-related terms on their smartphones, they will now be faced with a rich tapestry of results, with individual cities and tourist destinations being listed.
There is also a filtering option that allows users to search for interests such as art, beach, nature and scuba diving.
Organic listings are pushed to the bottom of the page, so it’s a very real possibility that many users will not click on organic results at all.
This sounds like bad news for travel sites, but it could benefit specific destinations’ websites, with the bigger travel players such as TripAdvisor or OTAs probably taking the hit.
Long-tail SEO queries are still likely to be available to capture, meaning that websites which are well optimised will still be visible and attract traffic and having good online visibility will increase the likelihood of your attraction being listed in these “destination” results.