Google Universal App Campaigns Roll Out Worldwide

The Latest Insights from International Online Marketing

Google Universal App Campaigns have rolled out worldwide. Universal App Campaigns allow Android app developers to advertise their apps in Google’s mobile search results, the Google Display network, Google Play, YouTube and AdMob. Advertisers must set a cost per install bid and a daily budget. The ads themselves will be built automatically by AdWords, using information given in the app’s Google Play listing. Advertisers can also provide 4 lines of ad copy, images and video. Google hopes that Universal App Campaigns will help to drive installs of apps by targeting them at a relevant audience. 

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