The Latest Insights from International Online Marketing
3 August 2015.
Google has warned website publishers that they need to obtain consent from users before using cookies to store and access their data.
Publishers using Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange all received a message from the search giant, telling them they had to implement a consent mechanism on their website by 30th September 2015.
The move is in response to an EU ruling that said that publishers had to obtain consent from EU citizens before using cookies to store or access their data.
The EU has been involved in several high-profile cases regarding internet privacy in recent years, including its “right to be forgotten” ruling which said that EU citizens had a right to ask search engines to remove outdated or irrelevant information about them.