Google Releases Ramadan Search Data

Interest in online food shopping rises during Ramadan

With Ramadan just around the corner for the worlds Muslim community, Google’s Indonesian office has released search patterns from last year’s festival. The results show that searches for Ramadan related terms begins its increase up to one week before the start of the fasting period, and only returns to normal one week afterwards. During the fasting period itself however, interest in shopping and particularly food increases. While travel searches increase by 30% as people visit family, shopping related searches go up by a similar amount, likely due to people looking for gifts. Terms like ‘rending’ (an Indonesian rice cake and beef curry) and ‘menu for breaking fast’ increase dramatically compared to the rest of the year, showing food is of particularly keen interest over this time. 

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