Google Product Ratings Now Available Globally

Advertisers need a Merchant Centre account to have product ratings

Google has announced that product ratings are now available globally. Product ratings appear on Google Shopping ads and show users how other people have reviewed the product, using a 5-star rating system. Product ratings will now appear in all countries where Google Shopping is present. Ratings are pulled automatically from a range of sources including users, merchants, editorial sites and third-party aggregators. If you want product ratings to appear on your Google Shopping ads, then you need to set up a Merchant Centre account for your store and then upload Product Ratings feeds. 

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