Google Introduces Order IDs To Conversion Tracking Tags

Unique order IDs can now be added as identifiers

Google has introduced “order IDs” that can be added to conversion tracking tags. The update means that unique order IDs can be added as identifiers to conversion tags on so-called conversion pages, such as a booking confirmation page. In practice, this means that if a user refreshes or returns to their unique conversion page, Google will know that it is a duplicate conversion and will not count it as a separate conversion, thereby giving more accurate conversion metrics. Webmasters can add order IDs by amending parts of the HTML code of their AdWords conversion tracking tag on their website.  

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