Google Increases Length Of Snippets In Search Results

Average snippet length has grown from 160 to 230 characters

Google has increased the average length of snippets in its search results. A snippet is the text that appears in the search results below a website's URL, and describes the content on the page. Data from Rank Ranger has found that the average length of a snippet in Google's search results has grown from 160 characters in mid-November, to 230 characters as of the beginning of December. A spokesperson from Google has confirmed the change to Search Engine Land, saying: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe