Google Faces Anti-Trust Investigation in India

The Latest Insights from International Online Marketing

3 September 2015. The Indian Competition Commission (ICC) has accused Google of unfairly promoting its own services in its search results at the expense of competitors. The accusations come at the end of a 3 year investigation by the ICC. Google has until the 10th September to respond, and it is expected that the search engine will dismiss the allegations of wrongdoing. Google is currently facing similar accusations from the European Commission. In Europe, Google stands accused of deploying tactics to boost the ranking of its own Google Shopping price comparison services, whilst pushing rival services offered by competitors further down the search results by demoting the value of their links or simply refusing to list them altogether. Earlier this week , the search engine responded by saying it rejected the EU’s accusations, calling them “wrong as a matter of fact, law and economics”.

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