Google Dynamic Search Ads Use Recommended Bid

Google hopes it will help advertisers save time

Google AdWords dynamic search ads will now automatically use the “recommended bid” when the advertiser selects a category during the set up process. The change only applies to dynamic search ads, which are ads that are based on the website's content and are automatically targeted at keywords that are deemed relevant. To set up dynamic search ads, advertisers need to sign in to their Google AdWords account, click on the Campaigns tab, click on where it says +Campaign and choose “Search Network only” from the drop-down menu. They should then click on the “Select campaign settings” page and select “Dynamic Search Ads.” Advertisers can select multiple categories if they wish. The “recommended bids” are shown in a column next to website coverage stats. The change aims to save users' time, especially if they are adding lots of categories. 

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