Global Marketing Index Shows Dip In Marketing Activity

The Latest Insights from International Online Marketing

The World Economics Global Marketing Index (GMI) measured a dip in international marketing activity in January compared to the previous month. The decline is just a small dip, with international marketing activity showing growth overall. Europe had the highest marketing budget, compared to the Asia-Pacific region and the Americas. Europe also came top for recruiting the most new marketing staff. When looking specifically at different marketing mediums, global marketing budgets fell for TV, radio and press. 

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