Instagram is predicted to serve a whopping 1 billion adverts a month to users by the end of this quarter.
It is also set to hit its target of 1 billion US dollars' worth of advertising revenue by the end of the quarter.
This is particularly impressive considering that it only introduced adverts to the platform one year ago and highlights the strong appeal of the image-centric social network.
Video adverts have been a particularly popular ad format, accounting for 23% of ads in December.
Advertisers from all countries covered by Facebook advertising can launch adverts on Instagram. Ads can be in the form of square or landscape photos and videos, with videos lasting up to 30 seconds.Â
