eMarketer has released a report estimating that global digital travel sales will rise by over 13% in 2016. The increase means that the sector will be worth 565 billion US dollars annually. Whilst North America will be the largest market this year, accounting for over 190 billion US dollars, its place at the top is expected to be taken by the Asia-Pacific region due to its high growth levels of over 26%. These high levels in the far east are primarily due to the fast expansion of digital travel commerce in China. Meanwhile, worldwide growth is expected to continue through to 2020 as well, with digital travel sales set to be worth 817 billion US dollars globally that year.