Germans Switch Devices If They Have Problems Online

The Latest Insights from International Online Marketing

Research by Edelman Berland has revealed that internet users in Germany like to switch devices if they encounter a problem on one device. The study found that this was a more popular option than just giving up or struggling on with the first device. Users were most likely to switch devices if they thought the experience would be improved on a bigger device and when the content is not displaying well on the current device. Internet users in Germany tend to have multiple internet-connected devices. Three quarters use their smartphones to go online at least once a month and just over half have a tablet. 

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