The Latest Insights from International Online Marketing
Research by Edelman Berland has revealed that internet users in Germany like to switch devices if they encounter a problem on one device.
The study found that this was a more popular option than just giving up or struggling on with the first device.
Users were most likely to switch devices if they thought the experience would be improved on a bigger device and when the content is not displaying well on the current device.
Internet users in Germany tend to have multiple internet-connected devices. Three quarters use their smartphones to go online at least once a month and just over half have a tablet.
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