German Ecommerce Market Worth Almost 60 Billion Euros

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The German ecommerce association, the BEVH, has announced that the German ecommerce market was worth almost 60 billion Euros in 2015. This is an increase of 12% on the previous year, a much higher rate of growth than the retail industry overall, which grew by 3% over the same period. It is predicted that the German ecommerce market will grow a further 12% this year. The most popular product categories that were bought online in 2015 were clothing, consumer electronics, books and e-books. The German ecommerce market is one of the most mature in the world, with a digital buyer penetration of 82%. 

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