The Latest Insights from International Online Marketing
The German ecommerce association, the BEVH, has announced that the German ecommerce market was worth almost 60 billion Euros in 2015.
This is an increase of 12% on the previous year, a much higher rate of growth than the retail industry overall, which grew by 3% over the same period.
It is predicted that the German ecommerce market will grow a further 12% this year.
The most popular product categories that were bought online in 2015 were clothing, consumer electronics, books and e-books.
The German ecommerce market is one of the most mature in the world, with a digital buyer penetration of 82%.