Research by Mappy and BVA has uncovered the shopping habits of French internet users. The study looked at the research and purchases patterns of French citizens who engaged in online shopping. It found that 96% said they had both researched and bought items online, with 91% of respondents also saying they had researched online but bought in a physical store. 71% said they had researched and bought products in-store, and just under half, 47%, said they had conducted research in a physical store and then bought the item online. Cheaper prices online, as well as convenience and time-saving were given as key reasons for researching and buying online. France has the ninth biggest ecommerce market in the world, with 79% of internet users saying they engaged in online shopping.