Research by eMarketer predicts that Instagram penetration in France will continue to grow over the next 4 years. Currently, 10.3 million people in France use the social network, equivalent to almost 20% of the country’s internet users. This is expected to rise steadily over the next few years, to hit an estimated 14.9 million internet users, or 28% of the internet population, in 2021. Instagram is most popular amongst those aged between 18 and 24. In this age group, penetration is at 62%. It is also more popular than average in the 12-to-17 and 25-to-34 age brackets, with around a third of internet users in these age groups using Instagram.