Facebook has said that it will start taking into account website mobile loading times when deciding which ads to show to users on mobile devices. This means that if a website loads too slowly on mobile, the ad will not show to mobile users. Facebook has therefore advised companies to ensure that their sites are optimised for mobile. It has offered suggestions such as minimising redirects, compressing files, speeding up server response times, using quality content delivery networks and removing JavaScript. It is in everyone's best interests to have fast mobile loading times. Slow loading websites frustrate users and give the website a bad reputation. Research by the Aberdeen Group found that 40% of website visitors will leave a site if it fails to load within 3 seconds.Â
