The Latest Insights from International Online Marketing
Facebook has released a live video tool in the US.
US users can broadcast live videos on Facebook by clicking on Update Status and choosing the Live Video icon.
Before going live, users can select the audience who will be able to view the video and write a short description to describe the video content.
Once the user is broadcasting live, they will be able to see the number of people watching the video and any live comments that viewers are posting.
After filming has finished, the video can either be deleted or kept and posted on the person or Page’s timeline.
The feature is available to individuals, public figures and verified Pages using iPhones. It is currently only available in the US, but Facebook is set to expand the feature to the rest of the world and to Android users in the near future.