Facebook Launches Audience Targeting For Organic Posts

The Latest Insights from International Online Marketing

Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only see a small percentage of posts by that Page. English-language Pages can now use the Audience Optimisation tool to increase and decrease the likelihood of individuals seeing particular posts. Page admins can access the Audience Optimisation tool by clicking on the cross-hairs icon next to the Publish and Boost Post buttons. This will bring up a box that allows Pages to specify a Preferred Audience and Audience Restrictions. The Preferred Audience section allows Page admins to type in target interests. This means that if a follower has indicated that they like this interest on Facebook, the post will be more likely to appear in their news feed. Page admins can see which interest tags contributed to a post’s engagement by looking at Audience Insights. The Audience Restrictions section allows Page admins to limit the number of people who can see a post by excluding people who don’t fall into the specified criteria. Posts can be restricted by age, gender, location and language. Facebook says that although the Audience Optimisation tool doesn’t increase organic post reach, it does increase post engagement. And over time, as users see posts that are more relevant to them and engage with them more regularly, it may well lead to an increase in organic post reach as the Page’s posts are shown more regularly due to a user’s past engagement with them. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe

Individual PREMIUM Yearly

£5

per
month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe