Facebook Chooses Asia To Expand Instant Articles

The Latest Insights from International Online Marketing

It appears that Facebook has chosen Thailand and Vietnam as the next two markets to receive its Instant Articles feature. Instant Articles allows users to publish articles directly on Facebook, rather than simply posting links to articles on their own websites. Its advantage lies in its superior load times, with Facebook Instant Articles loading around 10 times faster than links to external articles. This is something that is particularly important in developing countries where internet speeds can be slow. Instant Articles is currently only available to users in the US and India. Speculation began over its imminent launch in Thailand and Vietnam following job adverts from Facebook seeking Thai and Vietnamese speakers to work with “new publishers to begin developing Instant Articles”. Facebook is the most popular social network in the world, with around 1.5 billion users from all over the globe. 

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