Explaining The Importance Of Geo-Targeting in International SEO

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It doesn’t matter how great your website is; if it doesn’t appear in front of the right user at the right time, then it won’t add any value to your business. With multilingual websites, ensuring each visitor sees the most local and relevant version of your website will improve brand trust, visitor engagement and ultimately conversions. But achieving that is not always straightforward. International SEO specialist Lizzie Brighton tells us more about it.

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