European Millennials' Digital Behaviours Revealed

Millennials want value for money

Research by eMarketer has revealed insights into millennials’ digital behaviours in the UK, Germany and France. The research found that Facebook is waning in popularity, especially in the UK. Instead, millennials are becoming more attracted to mobile-first, more visual platforms such as Snapchat and Instagram. Looking at ecommerce, the study found that millennials are omnichannel shoppers who use digital at various different points in the purchase journey. They are willing to buy online if prices are cheaper, but they also enjoy shopping in physical stores. They are not the biggest spenders online, possibly because they have less disposable income than older adults. The research also found that millennials are highly receptive to brands and will engage with them if it provides them with some benefit. They typically want rewards such as promotions, discounts and exclusive offers. In France, millennials are particularly keen to engage in mobile-based loyalty programmes in restaurants, bars and cafes. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
2 per month
Video Briefings,Catch Up TV
10 per month
eLearning,eLearning Course,Quizzes
2 per month
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe

Individual PREMIUM Quarterly

£

per
month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Subscribe