Research by Prologis has named the UK, Germany, France, Poland and the Czech Republic as Europe's fastest growing ecommerce markets.
Europe has a healthy ecommerce market, with EU citizens not shying away from cross-border online purchases. Separate research by Ecommerce Europe revealed that around 15% of EU citizens currently buy from other EU countries online.
The European ecommerce market is predicted to generate 477 billion Euros this year, an annual growth rate of 15%.
With this rate of growth expected to hold steady for the next few years, the European ecommerce market is expected to exceed 600 billion Euros within the next 2 years.