Email Marketing Provides The Highest ROI

75% thought email ROI was good or excellent

Research by Econsultancy and Adestra has found that email marketing provides a higher ROI than any other marketing method. Around three-quarters of businesses questioned said that the return-on-investment for email marketing was “good” or “excellent”. Despite this, email marketing only accounted for 15% of total marketing budgets on average. The report's authors suggested that better personalisation and automation could help to improve ROIs further, whilst better metrics could help marketers to convince their bosses that more investment in email is a wise move.

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe