AG Consult's Els Aerts joins us to discuss the importance of user testing, and the ways in which it can help identify how users of your site behave and what they want from your business. She discusses how companies can improve the ways in which they perform tests, the different methods of user testing available, and how the research data can then be applied to your business (particularly in A/B testing).
Els is best known in the tech world for giving seminars and supplying information to companies regarding user experience. A current owner of AG Consult, Els is a Usability Expert, and has worked with the web since the early days of the nineties.
