The Latest Insights from International Online Marketing
Two South East Asian ecommerce sites have announced that they will be merging.
Moxy, the fashion and lifestyle site, and Bilna, the baby products site, will be merging to form MoxyBilna, an ecommerce site specifically targeted at women.
The site will be aimed at Indonesia and Thailand – countries already covered by the existing sites – as well as new South East Asian markets such as Malaysia, the Philippines and Vietnam.
The South East Asian ecommerce market is growing rapidly, helped along by a rising internet population facilitated by the rise of affordable smartphones in the region.