Ecommerce Sites Damage Profits With Poor Global User Experience

The Latest Insights from International Online Marketing

18 August 2015. The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness using attributes such as site navigation, language options, payment and currency options, and shopping experience. It found that the average score was just 56 out of 100, meaning that ecommerce sites must improve significantly in order to deliver a better international shopping experience. The highest scoring websites typically offered free shipping, had mobile-friendly sites, had a variety of language and payment options and had pages localised with correctly formatted address fields for the customer’s country. US websites were the most user-friendly, followed by Chinese websites. On the other end of the spectrum, French websites received the lowest scores, with sites typically having limited language and currency options, unlocalised address fields, and requirements for users to create a profile and pay for shipping.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of an eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

E-Book
Not Available
eLearning Course,Quizzes,eLearning
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
E-Book
Unlimited
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
E-Book
5 per month
eLearning Course,Quizzes,eLearning
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Subscribe