The Latest Insights from International Online Marketing
The online clothes sizing company EasySize has announced that it will launch in the UK, France and Germany next year.
EasySize works by analysing data from online clothes retailers' websites to get a picture of the kinds of items shoppers frequently buy and return to predict a user's correct clothes size.
It recently launched in Sweden, where it has been successful, with 61% of buyers deciding to go with the clothes size the tool suggested to them.
Its upcoming entry into the British, French and German markets will see it entering three of Europe's top ecommerce markets.