Companies like Google, Netflix and Royal Mail will be effected by new EU laws, designed to bring its 'single market', into the digital world. The new rules mean that Google will have to be more proactive in removing search result pages infringing on copyright and hate speech laws. Currently the company benefits from laws removing any liability from pages that break these laws, as long as they are removed when reported, but since the rise of social media and the ease of online publishing, the regulation of this law is expected to be difficult. The changes also mean that video streaming sites will have to dedicate a minimum of 20% of their programming to European content, whilst TV advertising limits will be freed up. Other laws introduced include the banning of websites making themselves unavailable in certain countries for discriminatory reasons, and more transparency for overseas postage costs.