EU Advances Its Investigation Into Google

The Latest Insights from International Online Marketing

The European Commissioner Margrethe Vestager has said that the Commission is “advancing” its investigation into Google’s Android operating system and AdSense advertising service. The European Commission has allegedly been sending out questionnaires to companies using Google’s AdSense advertising service, asking them whether Google is forcing them to use AdSense exclusively and not use competitors. The move suggests that the European Commission may be about to press more formal charges against the company. This is not the first time Google has faced trouble in Europe. The search engine company is already under investigation by the European Commission for allegedly boosting the ranking of its own Google Shopping price comparison services, whilst pushing rival services offered by competitors further down the search results. 

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