Driving Customer Retention Through Quality Content

Andres Sosa from The Outnet talk to us about how content effects customer retention.

Keep Customers Through Quality Content

High quality content is vital when driving customer retention, and developing brand loyalty. Andres Sosa from TheOutnet.com explains how important it is for a brand to know its customer.

Youll find out more about:

  • The relationship between brand loyalty and content
  • Localising in different markets
  • Targeting the correct customers with the correct items

Co-President of The Outnet.com, Andres Sosa is also a senior marketing executive with significant experience in global marketing communications. Involved in marketing since 1998, he has also overseen countless global accounts as an agency-side marketer.

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