Do Google Principles Apply To Chinese Search Engines?

An interview with Chinese digital marketing expert Christina Xu

A deeper look into the intricacies of the Chinese search market

As the biggest internet market in the world, and soon to be the biggest ecommerce market, China is top of the international expansion list for many businesses. Yet while the opportunity is great, so are the challenges of building an effective and profitable online presence in a country where Google is not the leading search engine. Christina Xu gives her advice to businesses considering targeting the Chinese market.

Christina is a Chinese digital marketing expert at Webcertain. She started her career in a business development and affiliate marketing role for the Greater China market in an international business. Christina is originally from China and speaks Mandarin and English.

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