The Latest Insights from International Online Marketing
Research by Emarketer has predicted that display and search advertising will grow in Argentina over the next 4 years, at the expense of classifieds.
The digital advertising market in Argentina is currently worth an estimated 780 million US dollars, with 46% being spent on display ads, 38% being spent on search ads and 16% being spent on classifieds.
This is expected to rise to a staggering 2.2 billion US dollars by 2019, however, with the proportion being spent on display and search advertising rising by around 2% each and the proportion being spent on classifieds falling by 5%.
Argentina is the world’s fastest growing advertising market, and is currently the third largest advertising market in Latin America.
Mobile advertising is growing particularly fast in the country, with advertisers in the country set to triple their spending on mobile ads this year.