The Latest Insights from International Online Marketing
A new digital currency called Bitwalking is to launch in the UK, Japan, Kenya and Malawi.
Bitwalking will track users’ footsteps via a smartphone or smart-wristband and pay them 1 Bitwalking dollar for every 10,000 steps, equivalent to roughly 5 miles.
1 Bitwalking dollar will be equivalent to 1 US dollar.
Users will be able to spend the digital currency on certain online shops, and there are plans to allow users to trade the digital currency for cash as well.
One of Bitwalking’s founders commented on the aim of the digital currency, saying: “For some it will be a free cup of coffee a week perhaps offered by local businesses to encourage people to explore their local shops. For others it could be a game changer, transforming their lives by enabling them to earn and trade in the same way with the rest of the world. And all while encouraging us to protect the planet and stay healthy.”